Group 4’s Analysis of Color in “The Spartacus Workout” Ad

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February 21, 2013 by Jackie Hoermann-Elliott

Group 4’s Analysis of Color in “The Spartacus Workout” Ad

Ally Bates

Looking at the Spartacus Workout ad in Men’s Health the use of red as the background of the text box draws attention in a rather bold manner with a hint of aggression with yellow accents to further draw attention. The title is large in white on a steely grey background, the grey is a rather masculine and gritty color, instilling images of the awesome manliness you will achieve on this workout.

Ally Bates, Ryan Baker, Wesley Chang, Cameron Watson, Kilah Hemesath

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