ePortfolios: Branding and Revising

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April 23, 2013 by Dr. Jackie Hoermann-Elliott

Screen Shot 2013-04-17 at 11.37.49 AM

A visualization of editing vs. proofreading from Scribendi.

We’re in the thick of ePortfolios and like any genre of writing there’s plenty to consider. Let’s start with two of the most important considerations.

What’s your brand?

Have you thought about it yet? If you need any inspiration, consider these successful designs and how they “brand” the authors of them. Plus, Smashing Magazine provides some great tips on how not to design your ePortfolio, i.e. the pitfalls that many encounter (without even knowing it).

Revising vs. Editing

These terms are often conflated or called proofreading and who only knows what else. But what’s the difference? Well, for today you read about it, but check out the infographic to this post for more ideas.

Essentially, revising (or proofreading as it is called in the infographic) works through ideas, whereas editing works through the nitty gritty errors. Oftentimes we focus on editing because it’s easier to fix small typos than step back and question what we’ve written and whether or not it’s working well in terms of style, organization, and having substance. For the revising part of the ePortfolio, you’ll need to show that you truly “re-approached” your original piece. You thought about it again and revised accordingly. You will explain that and your justifications for making those revisions in your corresponding reflection.


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